I have always personally loved Max’s exclusory collection of clothes specifically their Indo-western launches and so I was extremely excited about the launch of the Festive Collection with Alyona and Sanjeev Kapoor which happened on the 19th of September at the Grand Central Mall, Seawood. Along with this collection, they also launched an amazing festive offer designed by Sanjeev Kapoor which surely is an add-on to this exquisite collection making the shopping experience even more vivacious.

Sanjeev Kapoor and Alyona Kapoor (2)

Festivals are all about happiness, aren’t they? They are all about a happy time with family, good food and good new clothes obviously. With Max’s launch of this ravishing along with Sanjeev Kapoor’s limited-edition collection gets you right in the festive mood. Sandeep Narain, Senior Vice President of Max has similar feelings about the collection.

Sanjeev Kapoor, Alyona Kapoor and Sandeep Narain (1)

Speaking on the occasion, Mr. Piyush Morjaria – General Manager, Max fashion mentioned, “This is the second year of our association with Sanjeev Kapoor. After the success of the last year’s festive gifts from his collection, we got a lot of positive feedback that our shoppers want an exclusive experience rather than just a run of the mill gift. “


Chef Sanjeev Kapoor expressed his happiness of being a part of this elite collection and Max once again and was overwhelmed by the response he got from the shoppers the last time and is extremely excited to see more happy shoppers this time.


This festive season Max is offering its valuable customers a limited-edition Premium Snack Bowl Set on every purchase of Rs 3499. For all purchases of Rs 3999 and above, the festive shoppers at Max will receive a limited-edition Royale Dessert Set.

Sanjeev Kapoor, Alyona Kapoor and Sandeep Narain (2)

The following are the various voguish collections launched

Tavisha Occasion Wear for Women

Tavish Occasion Wear for Men

Festive Kurtas

Festive Fusion Wear

Festive Skirts

Festive Maxi Dresses

Sanjeev Kapoor, Alyona Kapoor and Sandeep Narain (3)

The launch has made me so happy and I feel extremely festive. I cannot wait to get my hands on as many beautiful pieces of fine clothing as possible from this collection and enjoy the benefits of the Limited-edition offer.



Elite Model Look India 2017

What happens when the leading and the loved fashion brand – MAX comes together with the exceptional global talent management company like ELITE? A larger than life event like ELITE MODEL LOOK INDIA takes place.


If you are an aspiring model and have what it takes to be successful then keep on reading as you are at the right place.



Elite Model Look India 2017 is the 4th edition of the Elite Model Look contest after previous successful years. Only this year it is bigger and better. The contest aims at finding International super models. The winners in India then represent India at the world finals. It is for both male models as well as female models. It is has given the world Super Models like Cindy Crawford, Gisele Bundchen, Lara Stone and Alessandra Ambrosio.



Auditions have been conducted in various cities and recently on the 12th of August in the city of dreams Mumbai, at the Infiniti Mall, Malad and 7 girls and 4 boys were shortlisted in this section of the Regional casting. Contestants were judged on the basis of ramp walk, first impression and photogenic appeal. The best ones were selected from the talented hundreds. The jury panel was full of renowned people like Marc Robinson– Licensee, Elite Model Look India, Parvathy Omnakuttan– Actor and Super Model and Subi Samuel– Celebrity Photographer.

Jury - Marc Robinson, Parvathy Omanakuttan, Subi Samuel (1)

Marc Robinson is an actor, super model, beauty pageant/event director and grooming expert. He is the founder and the fashion Director of the Dubai Fashion Week. He has also been a Fashion Director for Lakme Fashion Week, National Director for Femina Miss India, show director for Ford Models Supermodel of the World, India.Also, he is the creative and fashion director for the BMW India Bridal Fashion Week. Parvathy Omnakuttan is an actress, supermodel who was crowned Miss India in 2008 and later became first runner up at Miss World 2008. Subi Samuel has clicked big celebrities like Amitabh Bachchan, Shahrukh Khan, Karan Johar and so many other stars.

Now you understand the level of competition with such prominent judges.

The auditions/Regional castings took place in 7 cities including Mumbai, the other 6 cities being,

  • Hyderabad
  • Pune
  • Delhi
  • Kolkata
  • Bangalore

The final round of audition is scheduled on the 19th of August in Goa.

About the Mumbai Auditions

I witnessed the Mumbai Auditions on the 12th of August held in Infiniti Mall, Malad. Hundreds of talented, competent and brilliant young girls and boys had participated and there was a cut-throat competition. Some contestants were exceptionally good at ramp walk, some were remarkably photogenic, some had eminent personalities, and others nailed it with their communication skills. The mall was jam-packed and people were cheering for the contestants and motivating them.

In such magnificently competitive situation only the best from the best were shortlisted.

Shortlisted Girls from the Mumbai Casting–  Darshana Murumkar, Priyal Shah, Apurva Gujare, Aditya Pandey, Divyanka Agarwal, Shubhangana Raje, Varsha Choudhari.

Shortlisted boys from the Mumbai Casting– Akshay Parab, Pratik Shetty, Shubham Shinde and Bobby Mandhyan.

Mumbai Shortlisted contestants with jury


Models selected from all the Regional castings or cities will have a final selection round called the National Casting and jury will select from these shortlisted contestants from various cities to compete in the India Finale. It will be held in September, 2017 in Goa.

The winner will represent India at the World finale and secure an esteemed 2 year contract with the Elite Agency.


All in all I enjoyed the Mumbai Casting a lot. I would want all the secret supermodels out there to once try and get through the auditions and showcase your talent in such a prestigious contest. 





Top 8 websites to buy latest fashion online in India

“Whoever said money can’t buy happiness didn’t know where to shop.” Couldn’t agree more to this statement of our very own ‘Blair Waldorf’ of Gossip Girl.

Are you overly voguish? Do you buy nothing less than what’s trendy? And are tired of the same old shopping places? Here are our very own fashion websites in India to buy latest fashion at amazing deals. Lets go check them out!

8. Shein India


This website has the coolest fashion trends and that too at stunning deals. It currently has offers of upto 80% off .

CHECK IT OUT-  click here

7. Cilory


Cilory provides you with wide range of products from beautiful dresses to personal hygiene, from bags to lingerie. All of them are super affordable.

CHECK IT OUT-  Click here

6. Ajio


Are you a brand freak and constantly crave for exciting offers on your favourite brands? Ajio is the place for you!

CHECK IT OUT HERE- click here

5. SSS (Street Style Shop)


‘SSS’ is one hell of a website with incompatible offers in both clothes and footwear section. Deals like 3 dresses/shoes for 999 are to die for.


4. MissaMore


Looking out for exclusive and handpicked collection from the latest trend? MissaMore is the right place to go.Affordable and amazing quality products with styling tips from our dear fashion bloggers, what else do we want?


3.Grey Fashion Company

grey fc

Grey Fashion Company is the site if you want the most chic clothes. They have a really classy collection of apparel and at exciting prices.




KOOVS was and will always be the ultimate fashion destination and the deals that they give constantly make the relationship with  KOOVS stronger day-by-day.

CHECK IT OUT HERE- Click here 



Last but not the least and the best one on the list is Zoomberg. This website is the best if you are looking for the best global trends. Want to buy unique clothes for a special occasion? Then go check Zoomberg out!